At the crossroads of history and modernity, nestled in the cultural vibrancy of Avenida Paulista, Rosewood São Paulo is far more than a hotel—it is an immersive experience, an ode to refinement, art, and Brazilian hospitality. Housed in the former Matarazzo Maternity Hospital, an iconic landmark of São Paulo’s heritage, this five-star palace has been conceived as an urban sanctuary where every detail tells a story. Welcome to one of the crown jewels of luxury hospitality in South America.
Rosewood São Paulo is the result of an ambitious architectural vision led by world-renowned architect Jean Nouvel, with interiors designed by Philippe Starck. Together, they have reinterpreted the spirit of contemporary Brazil while honoring the colonial past of the site.
Located in the historic Cidade Matarazzo district, the complex blends beautifully restored heritage buildings with modern structures enveloped in lush greenery—a true vertical rainforest rising in the heart of the city.
From the moment you arrive, scents of precious woods and tropical flowers awaken the senses, creating an atmosphere of calm curiosity. Natural light flows through every space, merging with raw stone, refined fabrics, and artisanal artworks to create an intimate, organic ambiance. Here, architecture is alive—it breathes and evolves in harmony with its surroundings.
With 160 rooms and 100 private suites, Rosewood São Paulo offers luxurious accommodations that balance contemporary elegance with rich local cultural references. Each room is a work of art, featuring pieces by more than 50 Brazilian artists.
Natural materials such as exotic woods, fine leather, and marble are elegantly combined with bespoke furniture. Comfort is immediate—soft carpets underfoot, floor-to-ceiling windows flooding the rooms with natural light, and private balconies overlooking a lush urban oasis.
The bathrooms, crafted in natural stone and equipped with eco-certified amenities, add a refined sustainable touch that enhances the overall sense of luxury.
Rosewood São Paulo is also a culinary destination in its own right. With six elegant restaurants and bars, it offers a diverse gastronomic experience for every palate.
The Blaise restaurant, named after writer Blaise Cendrars, presents bold reinterpretations of Brazilian cuisine. Every dish is a sensory journey—crispy cassava, delicately spiced moqueca, and ceviche enhanced with passion fruit.
For a more intimate atmosphere, the Rabo di Galo bar—designed in the style of 1930s jazz clubs—offers signature cocktails made with local cachaça, best enjoyed to the sound of live saxophone music.
The Le Jardin café, surrounded by lush greenery, is the perfect open-air setting for brunch or a late-afternoon gourmet pause.
Amid the energy of São Paulo, Rosewood offers a peaceful escape through its Asaya wellness center. Hammams, sensory baths, and healing treatments inspired by Amazonian traditions are designed to restore balance between body and mind.
A rooftop outdoor pool, adorned with contemporary azulejos, overlooks the urban jungle and invites moments of reflection. A state-of-the-art fitness center and sunrise yoga sessions complete the experience, offering a refined approach to well-being.
Rosewood São Paulo is not only visually stunning—it is also deeply committed to sustainability. The Cidade Matarazzo project was designed as a self-sustaining ecosystem combining nature, green technology, and respect for local traditions.
Materials used are largely recycled or responsibly sourced, and the hotel operates with renewable energy. This makes it a leading example of how luxury and environmental responsibility can coexist in perfect harmony.
Rosewood São Paulo embodies the essence of modern luxury: understated elegance, deep connection to its environment, meticulous attention to detail, and a powerful emotional experience.
Whether you are an art enthusiast, a culinary explorer, or simply seeking an inspiring escape, this hotel is a destination in itself.
More than a stay, Rosewood São Paulo offers a complete immersion into the vibrant soul of Brazil—where culture, wellness, and architectural wonder converge.
Discover it. Feel it. Let yourself be carried away.